9 reasons you overspend

How retailers get you to open your wallet

You went into the drugstore for a bottle of shampoo and came out with two bags of toiletries.

Or maybe you went to the mall planning to return a sweater but wound up spending $200 on a new outfit and agreed to up-size your meal at the food court.

Sound familiar?

Retailers design the shopping experience to coax consumers to spend more cash, using clever pricing strategies, mood music and targeted ads to ensure the cash registers keep ringing.

Here’s how they do it — and the nine reasons you overspend.

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