You’ve got a 'friend' in American Express
American Express is borrowing the Beatles philosophy, sort of, and hoping it will get by with a little help from your friends.
The credit card issuer has started a Facebook campaign (www.facebook.com/americanexpress) that rewards cardholders with statement credits for liking its page.
But there is a catch: American Express wants access to your Facebook profile. So the company will know what you and your friends like and what interests you share.
Here’s how liking AmEx works:
- You like Amex's "Link, Like, Love" campaign.
- Then choose your deal.
- If you use your American Express card, statement credits will be sent directly to your card account.
One of the discounts being offered on the AmEx page is $5 off when you spend $20 or more at Whole Foods Market, and deals change based on your (and your friends’) interests and likes.
When you sign up, you're offered dozens of deals from retailers and restaurants like Dunkin' Donuts, H&M and Outback Steakhouse.
This isn’t the only way AmEx is using social media, particularly Facebook, to boost its brand.
American Express recently launched a program that allows the credit card company's Membership Rewards customers to redeem points for ads on Facebook.
Although the initiative is geared to small-business owners who use the American Express OPEN card, other AmEx cardholders can take advantage, too.
Cardholders simply have to use their AmEx to buy stuff. For every $6,750 spent, you can redeem $50 worth of Facebook advertising.
Speaking of social media, if you like Interest.com on Facebook, you could win a $100 gift card from Amazon.com.
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